Sanja Virsa · Manchester

About Sanja Virsa

Our story, our mission, and the people building a stronger community together.

Mission & Vision

Why Sanja Virsa exists

Mission: Celebrate culture and heritage. Empower women through education and leadership. Promote mental health and wellbeing. Inspire children and youth. Build inclusive communities.

Vision: To build confident women, inspired young people and stronger communities while preserving our cultural heritage for future generations.

Culture · Confidence · Community
Our Values

Eight principles that guide everything we do

Respect

Every person is welcomed and treated with dignity.

Equality

Equal opportunity for every woman, child and family.

Unity

Bringing communities together in mutual support.

Inclusion

Everyone is welcome regardless of background, age or experience.

Heritage

Preserving culture, language and tradition for future generations.

Leadership

Building confident women and inspired young leaders.

Opportunity

Creating pathways to learn, grow and succeed.

Community

Strengthening community life through shared celebration.

Our Story

From a dream to a movement

2018

The Beginning

Sanja Virsa was founded by Rozy Kaur with a vision to create a platform for Punjabi talent in the UK. The first event was organised in Manchester with 50 participants.

2019

First Miss Talented Punjaban

Launch of the first Miss Talented Punjaban competition, attracting over 100 participants from across the UK. Recognised by Manchester City Council.

2020

Expansion & Partnerships

Despite pandemic challenges, we moved online and expanded our reach, forming partnerships with TV49 News and other community organisations.

2022

Savan Mela Launch

Introduced Savan Mela, a cultural festival celebrating Punjabi traditions with food, music and dance — attracting over 2,000 visitors in its first year.

2024

International Recognition

Miss Talented Punjaban went international, with participants from the USA, Canada and Australia. Featured in multiple media outlets.

2025 – Present

Growing the Community

New events including Pair of the Year, and expanding community outreach programmes — over 1,000 participants served across all events.

Meet the Team

The people behind Sanja Virsa

RK

Rozy Kaur

Founder & Director

10+ years in event management and a lifelong passion for Punjabi culture.

SS

Simran Singh

Marketing Manager

Leads marketing and PR so our events reach the right audience.

RP

Raj Patel

Technical Director

Manages sound, lighting and digital platforms for every event.

Be part of our journey

Whether you want to perform, volunteer, or simply learn more about Punjabi culture, there's a place for you.